Lebowski Labs—Golf Fuel. Season 2027.
For golf clubs →BACK-NINECRISISPREVENTION.
An energy gel for golfers.
GOLF IS HARD.
ENERGY SHOULDN'T.
WE CAN'T FIX YOUR SLICE.
BUT WE CAN STOP THE COLLAPSE.
Launching in Sweden, spring 2027.
THE PROBLEM
THE ENERGY RUNS OUT. THE ROUND DOESN’T.
A squashed banana. A melted energy bar. Crumbs in your golf bag. Golf has enough problems without your fuel becoming one of them.
Somewhere after the turn, focus starts to fade. Your tempo goes with it. You need energy, not a snack-related incident.
Meet the gel made for golf.
A little fuel goes a long way.
THE PRODUCT
BACK-NINE CRISIS PREVENTION.
An isotonic energy gel made for golf.
30 g of carbs. Roughly one banana, minus the fibre.
60 mg of caffeine. For when the back nine gets personal.
Runners and cyclists have had energy gels for decades. Golfers? Not so much.
Nothing new. Just new to golf.
HOW TO USE IT
OPEN UP. FUEL UP. CARRY ON.
No shaker. No mixing. No fridge. Just tear, squeeze and get on with your round.
Three per round. Around holes 6, 12 and 15. Take them before you need them. Waiting until you’re running on fumes is a bit like reading the green after you’ve putted.
Open. Squeeze. Back to golf.
Ingredients
NOTHING YOU DON'T NEED.
Maltodextrin, fructose, water, sodium citrate, caffeine, potassium citrate, ascorbic acid. It's a short list.
Isotonic means it’s formulated to match the concentration of your body’s fluids, helping it absorb quickly.
Seven ingredients. That's it.
- 30 gCarbs per gel
- 60 mgCaffeine per gel
FAQ
QUESTIONS.
Why not just eat a banana?
You could. Until you find it at the bottom of your bag in week three. The gel does the banana's job — no peel, no mush, no crumbs in your pocket.
Will it make a mess?
No. Tear the top, squeeze, swallow. Nothing sticky, nothing to carry back.
Will it upset my stomach?
No. It's isotonic — formulated to match the concentration of your body's fluids, so it absorbs quickly and travels light.
Will the caffeine make me jittery?
60 mg is about half a strong coffee. Enough to stay sharp on the back nine. Not enough to blame your three-putt on.
Does it need water?
No. That's what isotonic means.
Does it need to be refrigerated?
No. It lives in your bag. Like the tees you never use.
When can I buy it?
Spring 2027. Sweden first.